Tuesday, March 11, 2008

Looking to drive more website traffic?

The following will you to gain more exposure for your website.

Google analyzation. Implement google analytics into your website and analyze your website traffic trends.

Google Analytics helps you to learn more about where your visitors come from and what content gets the most attention. Find out where you are losing visitors in your conversion funnel.

Google adwords. Select 5-10 keywords that you would like online traffic to find you by. Google adwords allow people who search on Google to view your website using your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

This is only recommended for new websites or faster traffic results for new keywords. The best traffic results are from organic search.

Direct Marketing. Use direct mail or email marketing to drive specific target segments to relevant landing pages on your website.

Ensure that your list is specific to the audience you want to reach and that your message is relevant to their needs.

Blogs or Forums. Create your own blog or forum with backlinks to your website. Relevancy is the key for backlinks so make sure your comments and blogs are speaking to the audience you want.

The biggest key of all is to constantly check your traffic reports. Find out how people are finding your site and what page is the most popular. This will help to build your niche on the web.

Wednesday, January 23, 2008

Weird spacing and reappearing colors

Ever try to remove spacing only to have it keep reappearing on your html? One of the most common mistakes web designers make is having miscellaneous coding in their html.

For Dreamweaver users, you will see things in your code such as class="style1, style2". This will definitely mess up your styles and coding especially when you go to edit your code in design view.

If you are not familiar with css, start by typing some misc body text. Dreamweaver will automatically create a style of it's own such as style1. Go into your code view and rename ".style1" as "p". Congratulations you've just created a paragraph style.


You can continue to do this with other general styles such as H1 (heading), H2 (2nd heading style) and so on. For other styles such as your footer, simply name the style .footer. For a more complete listing of styles, search css or click on the help menu of Dreamweaver.

To clean up weird coding issues in Framemaker, the principal is the same. Create basic styles right off the bat. If you see something weird happening, check your text styles to see if something looks off.

For both programs, also look for paragraphs that have H1, H2 and so on before them instead of a "p" tag. This will cause your text to become bold or unevenly spaced.


Redirecting Mail Forms from another Domain

Many of you have had the same problem. For one reason or another you cannot put a mailform directly on your hosted website. If you have another hosted site available you can add a simple php form that allows you to process your mail forms on another domain.

What about sites like GoDaddy that have control panels that block mail from other domains? This works around them all.

To create your php mailform go to Tectite.com and follow their simple instructions on how to customize their custom mail form for your website. Simply upload your file and connect your form.